’There is nothing more attractive than success and commitment.’

Today Hugo Boss, a premium fashion brand for Her and Him, is regarded as a synonym of success, elegance, self-confidence and ambitiousness. It is one of the best-known fashion brands nowadays with its high-quality luxury products. This brand enhances the strong personality of a woman or a man, puts an emphasis on the outlook of its wearer and completes their modern lifestyle. This is the experience a Boss perfume wearer can have.

HUGO BOSS values

The main value of Hugo Boss lies in success, elegance and sophistication. A Hugo Boss perfume wearer is a self-confident and ambitious person.

reliability, promptness, flexibility and high-quality products to their business partners.

HUGO BOSS history

Hugo Ferdinand Boss was born in 1885 in Metzingen, Germany as a son of a textile shop owner family. Hugo took over the shop before the first World War, and then he opened his own clothing factory between the two world wars, in 1924. His business got a boost when he received a state order to manufacture army uniforms. The Boss-factory continued manufacturing uniforms even after the war, however, also to the French army and the Red Cross.

Later, from the 1970s production started to focus on making men suits and sports clothing, while in the 80s, due to a conscious profile change, the Boss product range introduced colognes for Him, T-shirts, and leather and knitted goods as well.

By today, Boss has become a fashion brand well-known about its sophisticated suits, high standard clothing, perfumes, and accessories, which keeps up with international brands while continuously bearing in mind functionality, clear design, and details.

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