At PRIMŐR, we are partnering with our clients and customers to provide customized, comprehensive and superior business solutions for all Beauty Categories. We are here to help brands build their distribution, logistics, sales, brand building, marketing and communications, depending on their objectives and needs.
We have an extensive distribution network across Central and Eastern Europe. Close collaboration and long-standing relationships with all major retailers enable us to distribute and sell our products through various channels – from mass-market retailers to e-commerce pure players, pharmacies, prestige perfumeries and department stores.
Thanks to our own state-of-the-art warehouse and distribution center in the heart of Central Europe, we can provide all logistics services in-house and with competitive lead times to our customers’ warehouses. With our own transport team we can deliver at short notice throughout the region. We offer our suppliers and customers a reliable service, effective administration and tailor-made solutions such as
• 24-48 hour delivery within our core markets
• Customized packaging solutions
• On-site product manipulation (e.g. stickering, bundling, promotional SKUs)
• Reverse logistics
• Inventory planning
Our Key Account Management team has a deep understanding of the local retail landscape and helps brands reach all relevant sales channels. We create “win-win-win” solutions for our partners and local consumers.
We communicate in a transparent and numbers-driven way, delivering measurable results to our suppliers and making data based recommendations to grow the business.
We are your local experts in
• Retailer Negotiations
• Customer Marketing
• Sales Reporting
• Forecasting and Replenishment Management.
We like to really understand and communicate with our shoppers and consumers both on off- and online channels.
We can give you an instant access to local consumers to test new brands or products, get direct consumer feedback and constantly engage with them.
Operating a local e-com platform allows us to understand the e-com value chain and the customer journey. We use this experience to continuously stay in touch with local consumer needs and trends.
We are not just a “distributor”, we are a “brand builder”. We know our local shoppers and consumers by heart, and we constantly engage with them. We are experts in beauty, building brands in fragrances, skincare, haircare, makeup and accessories in various retail channels for more than 30 years.
Our mission is to inspire consumers with relevant, trendy and innovative beauty solutions. We define the right communication strategies as well as the offline and online marketing mix for all brands, specify the customer journey and accompany consumers on their way. We are your local experts in social media, influencer marketing and public relations as well as trade marketing and in-store merchandising. Depending on your brand’s situation and marketing communication strategy, we define what is right for your brand to increase awareness.
In our work, we consider it of paramount importance to have a high standard of shop presentation worthy of our products, as we aim to support our customers’ decisions with excellent shelf and promotional displays. Our well-versed field sales team is committed to ensuring this. In parallel, the team provides us with first-hand information about the market, customer feedback, and needs.
Our team of knowledgeable and experienced promoters will help customers find the best products for their needs during key periods. Our qualified fragrance and beauty consultants and beauticians offer customised assistance to our buyers. We also strive to connect with our customers through regular events, functions, and festivals to introduce our new products to them.
We organise regular training sessions for our retail partners and sales team, covering in-depth presentations of new launches and sales techniques to ensure success. In segments that call for advanced knowledge, such as skin and hair care, we seek to convey in-depth technical knowledge so that participants can adequately inform their customers about innovative active ingredients and their use.