The word “primőr” in Hungarian means “something new” — a mindset that defines how we operate. We strive to consistently bring new brands, fresh solutions, meaningful innovations, and high-quality service to our partners and customers in the world of beauty.
About
Founded in 1989, Primőr is a continuously evolving, privately owned Hungarian company specializing in the distribution of beauty and personal care products. Over the years, we have grown to become an active player not only in Hungary, but also across several key markets in the region.
Our goal is to be a reliable and supportive partner to our clients, while fostering long-term, value-driven collaborations with both our partners and our employees. We are continuously expanding our portfolio and network to deliver high-quality beauty solutions to an ever-wider audience.
35+ Years of Experience
With over three decades in the beauty industry, Primőr has built its professional credibility through stable, reliable operations and long-term partnerships.
Presence in 10+ Countries
In addition to Hungary, we operate in Germany, Austria, Italy, Switzerland, and the Adriatic region.
100+ Employees
Our team consists of over 100 dedicated professionals who work together daily toward our common goals.
50+ Brands
Our portfolio features over 60 respected international and Hungarian brands.
7,000,000+
Products Sold Annually
From drugstore shelves to online shopping carts, we sell more than 7 million products each year.
5,000+ Points of Sale
Products distributed by Primőr are available across more than 700 retail locations throughout Europe - including drugstores, pharmacies, hypermarkets, online platforms, and exclusive perfumeries.
Life at Primőr
