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Primőr is the leading Beauty Care and Cosmetics distributor in Hungary and a key player in Skincare, Make-up, Fragrance, Haircare and Hair Accessories across Luxury, Lifestyle and Masstige Segments.

We are representing many of the world’s leading Beauty Care Brands and are collaborating with all local and international retailers like Department Stores, Perfumeries, Drugstores and Hypermarkets.


We aim to be the local ambassador of your brands by being a trusted long-term partner of our suppliers and retailers. We are sell-out focused Brand Builders, committed to grow categories and point-of-sale innovators. Thanks to our long-standing experience and extensive understanding of the market, our creative approach and our passion for beauty, we identify trends in the beauty sector at an early stage, establish new categories and fully exploit the potential of brands.

As a family owned company serving the Hungarian Market for more than 30 years, we are proud about being the trusted long-term partner of well-known international suppliers like Puig, Coty, Cosnova and Mavive as well as the partner of choice for many rising Beauty Companies from all over the world.

Our portfolio today includes more than 60 brands like Paco Rabanne, Gucci, Hugo Boss, Revolution, essence, Collistar, Juvena and Tangle Teezer to only name a few.

By closely collaborating with innovative suppliers, we are constently expanding our portfolio to offer the latest trends in cosmetics to our retail partners and consumers in Hungary and beyond.

Our partners


As the biggest privately held cosmetics distributor in Hungary, we serve our customers and consumers with relevant, trendy and innovative beauty solutions. We aim to create a frictionless customer service experience for our suppliers as well as for our customers.

Based on your needs, we can support your brand as a full-service distributor, as a beauty wholesaler or as your local agent maximizing the sell-out of your brands. We are experts in Fragrances, Skincare, Haircare,  Make-up and Accessories across different retail channels. Our long-term relationship with international customers like Douglas, Marionnaud, Müller, dm and Rossmann as well as with local customers like Ecofamily will grant you access to excellent distribution and go-to-market implementations. 

Thanks to our own modern logistics and distribution center in the heart of Central Europe, we provide all logistic services in-house and with competitive lead times. 

Get in touch with us to learn more about us and to become a part of our family.



Primőr means “Novelty” in Hungarian.  

Our Primőr philosophy is therefore to bring to our customers & consumers meaningful innovation, new brands and beauty solutions for everyone.

Founded in 1989 and managed by the Kiss Family, we are today the leading Beauty Care distributor in Hungary and beyond. Our team of more than 70 employees passionately builds beauty categories and brands every day.