Primőr is a major cosmetic distributor company originating from Hungary. We are experts in beauty care and work closely with a wide range of hair and skincare, makeup, lifestyle and luxury fragrance companies. As part of our diverse portfolio, we represent globally recognized prestige brands, emerging and promising indie brands, affordable and conscious beauty products. Our international subsidiary Primor International, which has been growing dynamically in the European market since 2020, represents a comprehensive portfolio of brands present in the international beauty and cosmetics industry. Our company has close partnerships with key retailers in many central, southern and eastern European markets, including Germany, Switzerland, Austria, Hungary, Adriatics and Italy. We manage our activities from our two main hubs, Budapest and Geneva, where we maintain close partnerships with the most important retailers and build our brands on an international level by identifying and integrating constantly changing market, category and consumer trends.