Revolution Beauty exists to develop stunning, cruelty free beauty for everyone, making it available and affordable for all. We strive to provide our customers with the latest ingredients, technology and formulations at a reasonable price. We want to break down barriers that stop people from enjoying beauty – be that price, complexion or availability.

Revolution values

Everything we produce is cruelty-free and always has been. We never allow animal testing at any stage of development for neither ingredients nor the final products. We are working to increase the amount of vegan products. It is our constant focus to lessen the burden on our planet. We always strive to give more. #progressnotperfection.

Revolution history

The brand started its world-conquering journey as Makeup Revolution in 2014, when its founder Adam Minto dreamed a make-up brand that would revolutionize the makeup industry without taking into account all the values that had been considered normal that far. A high-quality, professional makeup brand available to everyone – this was Revolution’s mission as a startup in March 2014 and it has remained a global brand today. 

revolution palettes