Primőr is the leading Beauty Care and Cosmetics distributor in Hungary and a key player in Skincare, Make-up, Fragrance, Haircare and Hair Accessories across Luxury, Lifestyle and Masstige Segments.
We are representing many of the world’s leading Beauty Care Brands and are collaborating with all local and international retailers like Department Stores, Perfumeries, Drugstores and Hypermarkets.
We aim to be the local ambassador of your brands by being a trusted long-term partner of our suppliers and retailers. We are sell-out focused Brand Builders, committed to grow categories and point-of-sale innovators. Thanks to our long-standing experience and extensive understanding of the market, our creative approach and our passion for beauty, we identify trends in the beauty sector at an early stage, establish new categories and fully exploit the potential of brands.
As a family owned company serving the Hungarian Market for more than 30 years, we are proud about being the trusted long-term partner of well-known international suppliers like Puig, Coty, Cosnova and Mavive as well as the partner of choice for many rising Beauty Companies from all over the world.
Our portfolio today includes more than 60 brands like Paco Rabanne, Gucci, Hugo Boss, Revolution, essence, Collistar, Juvena and Tangle Teezer to only name a few.
By closely collaborating with innovative suppliers, we are constently expanding our portfolio to offer the latest trends in cosmetics to our retail partners and consumers in Hungary and beyond.
As the biggest privately held cosmetics distributor in Hungary, we serve our customers and consumers with relevant, trendy and innovative beauty solutions. We aim to create a frictionless customer service experience for our suppliers as well as for our customers.
Based on your needs, we can support your brand as a full-service distributor, as a beauty wholesaler or as your local agent maximizing the sell-out of your brands. We are experts in Fragrances, Skincare, Haircare, Make-up and Accessories across different retail channels. Our long-term relationship with international customers like Douglas, Marionnaud, Müller, dm and Rossmann as well as with local customers like Ecofamily will grant you access to excellent distribution and go-to-market implementations.
Thanks to our own modern logistics and distribution center in the heart of Central Europe, we provide all logistic services in-house and with competitive lead times.
Get in touch with us to learn more about us and to become a part of our family.
Primőr means “Novelty” in Hungarian.
Our Primőr philosophy is therefore to bring to our customers & consumers meaningful innovation, new brands and beauty solutions for everyone.
Founded in 1989 and managed by the Kiss Family, we are today the leading Beauty Care distributor in Hungary and beyond. Our team of more than 70 employees passionately builds beauty categories and brands every day.
In 1989, Zsolt Kiss founded Primör Cosmetics, taking advantage of the winds of change in the political environment of the time. With his entrepreneurial spirit and good relations with Germany, he succeeded in concluding the first distribution agreements.
Starting 1990, Primőr was appointed the official distributor of Unilever brands in Hungary.
Due to the continuous growth of the company, the new office premises in Budapest were opened in 1993.
In 1995, Primőr took over the brand building for the P&G Prestige brands in Hungary and became the exclusive distributor for brands such as Hugo Boss and Gucci.
In 1996, the Puig Group appointed Primőr as its exclusive distributor in Hungary for its Prestige Fragrances with brands such as Paco Rabanne and Nina Ricci.
In 2008, Cosnova became a member of the Primőr family and since then has relied on us for the exclusive distribution of the essence and CATRICE brands.
In 2010, Mavive Venezia chose Primőr as the exclusive distributor in Hungary for its perfume brands such as Police and Monotheme.
In 2017, Primőr upgraded its warehouse and logistics facilities and established a state-of-the-art distribution center to keep pace with the company's growth and increasing demand for customized solutions.
In 2017, Kolos, the son of Zsolt, has been joining the Leadership Team of Primőr, continuing the Kiss family's commitment to building the Beauty & Cosmetics Category in Hungary.
In 2016 Coty has appointed Primőr as it's distributor of prestige fragrances
In 2019, the Primőr family celebrated 30 years of being the leading privately-held beauty distributor in Hungary.
Between 2010 and 2020, Primőr has signed exclusive distribution agreements with other innovative beauty suppliers such as PYD, Artdeco Group, Collistar, Tangle Teezer, Revuele, New Flag, PZ Cussons, HotHouse and others.